Burger King has launched its Hello Kitty and Friends King Jr. Kids’ Meal across participating restaurants in the United States, starting October 20, 2026. The limited-time promotion brings six collectible character figures, including a special golden-colored Hello Kitty, to the fast-food chain’s kids’ meal lineup.
The collaboration features characters from Sanrio, the Japanese company behind Hello Kitty. Each eligible King Jr. Kids’ Meal includes one surprise toy packaged in a mystery box, so customers will not know which character they have received until they open it. The promotion is designed to appeal to children, Hello Kitty fans and collectors interested in limited-edition merchandise.
The six-figure collection includes Hello Kitty, My Melody, Kuromi, Cinnamoroll, Keroppi and a special golden-colored Hello Kitty. Each character wears a Burger King crown, with some figures also holding items associated with the restaurant. A limited number of golden Hello Kitty toys are included in the collection, but Burger King has not specified the odds of finding one in a meal.
What Comes With the Hello Kitty King Jr. Meal?
Customers can choose from a hamburger, cheeseburger or either a four-piece or six-piece chicken nuggets option. Each meal also includes a choice of fries or applesauce and a drink. The order comes in Hello Kitty and Friends-themed King Jr. packaging, along with a special Hello Kitty crown while supplies last.
Burger King has not announced a single nationwide price or a fixed end date for the promotion in its announcement. The meal is available for a limited time at participating U.S. restaurants, subject to local availability and remaining supplies. Customers should check with their nearest restaurant or the Burger King app for current pricing and availability.
Golden Hello Kitty Event Planned in California
Alongside the nationwide meal promotion, Burger King has announced a one-day Golden Claw Machine event at its restaurant at 10014 Paramount Boulevard in Downey, California. The event is scheduled for Friday, October 23, beginning at 11 a.m. Pacific Time.
Participants will have a chance to win Hello Kitty toys through the specially themed claw machine. One lucky winner could receive a one-of-a-kind, 14-karat gold-plated Hello Kitty figurine. This prize is separate from the golden-colored collectible included in the regular six-toy lineup.
The event is scheduled to run until 5 p.m. Pacific Time or until all prizes have been awarded, whichever happens first. Official rules posted at the restaurant provide details about eligibility and the no-purchase entry method. The promotion has age and geographic eligibility restrictions.
The Hello Kitty and Friends King Jr. Kids’ Meal is available for a limited time at participating Burger King restaurants across the United States, while supplies last. Customers looking for a specific character should keep in mind that the toys are distributed in surprise boxes, and receiving a particular figure is not guaranteed.